In today’s rapidly changing life sciences landscape, marketing is evolving as organizations shift toward greater customer centricity. Digital and marketing teams are now expected to drive enterprise-wide alignment that delivers connected experiences, measurable outcomes, and value across the full customer journey.
This session builds on marketing’s “Second Act” in life sciences. While the first act centered on blockbuster launches, brand visibility, and top-of-funnel performance, the second act is defined by end-to-end customer experience value orchestration, with marketing serving as the connective layer across channels, teams, data, and moments that matter.
We will explore the from-to shifts shaping this new era and the technology enabling it. From balancing personalization and compliance to accelerating execution with limited capacity, we will share a practical perspective on how emerging Salesforce Marketing Cloud innovations can help life sciences teams:
- Streamline workflows,
- Modernize engagement, and
- Evolve from campaign operators into true customer champions.
From cost center to growth center. Become an Agentic Enterprise in weeks, not months.
Together, Salesforce and Slalom find the highest-ROI opportunity in your business and unlock it first, deploying working agentic solutions at the speed of your business, not the pace of traditional consulting. Slalom's industry-led innovation is grounded in proprietary accelerators, top-ranked Agentforce proof points, and deep expertise as a top partner across the hyperscaler platforms (AWS, Databricks, Snowflake) your enterprise already runs on. Built on trust and driven by outcomes, we ensure your data foundation will accelerate — not block — your Agentic Enterprise.
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